Advertising

The Proactive Data Privacy Shift The biggest conversations around privacy focused on Apple’s App Tracking Transparency (ATT) framework. However, the quieter, more important shift was brands proactively auditing and reducing their data footprint beyond legal requirements. Contextual 2.0: The return to contextual advertising was widely discussed, but the “nobody’s talking about” part was the focus […]

For decades, milk was marketed as a quiet, wholesome staple—the embodiment of breakfast and nutritional necessity. But one campaign dared to smash that porcelain image, transforming the dairy drink into a cultural icon and giving us arguably the greatest advertising stunt in modern history: the “Got Milk?” campaign.   The Genius of “Got Milk?” (1993)